Up Express Interior/Exterior Signage and Placemaking
Metrolinx required a design partner to improve wayfinding throughout Toronto’s busy Union Station terminal leading to the UP Express terminal.
Following a carefully planned wayfinding discovery phase that considered the experience of a heavily populated environment, a clear path to the UP Express terminal was devised through the strategic use of branding and placemaking elements.
Envision developed, produced and installed a family of signs that were all consistent with UP Express brand standards and the requirements of the public space, along with two signature brand pieces. The signature iconic brandpieces were developed to capture attention and facilitate navigation.