Bell TIFF Lightbox Digital Exterior
Envision created a marquee digital element at the main entrance of the iconic TIFF Bell Lightbox building to help communicate information and create a sense of excitement around events.
The angled design maximized visibility for pedestrians on both sides of the street, as well as vehicles passing by. Special consideration to materials and technology was also required to ensure the physical components and digital elements could tolerate the seasonal temperature changes, as well as withstand damage in a public area that is accessible 24 hours a day.
The end result far exceeded the client’s expectations, as the building’s exterior has become a highly-visible and engaging environment.