SickKids PGCRL Digital Donor Experience

As one of the world leading innovation hubs for paediatric healthcare research located in Toronto, the facility supports leading scientists by providing an environment where a variety of disciplines can work together to help drive innovation, research, and development in children’s health.

The SickKids Hospital Foundation identified an opportunity to better recognize the donors that have made the Peter Gilgan Centre for Research and Learning possible and provide context to the impact of the innovation and research that takes place at the facility. In addition to recognizing donors, and as a highly collaborative environment with many forums, classes, events, and conferences, a new digital channel was required to help inform staff and visitors of current and up-coming events as well as to guide them to the appropriate location.

With considerations made for messaging, branding and wayfinding, an additional portion of this experience was desired to highlight the deep history of innovation and research at the SickKids Hospital and The SickKids Peter Gilgan Centre for Research and Learning in a more immersive and interactive way. Their rich history of innovation and research needed to be presented in an engaging timeline that would help encourage people to learn more about the great work happening at The SickKids Peter Gilgan Centre for Research and Learning through exploration.